Step 01
Send the real problem
Not your whole business — the one decision that is actually stuck, and any numbers behind it. Ten minutes of writing buys a sharper call.
Most business advice is noise. This isn't.
I've spent ten years starting online businesses and two years advising companies on strategy at OC&C in London.
Now, I build businesses in public and help people do it.
What I help with
Finding an idea worth building
Pressure-test what you want to build before you burn three months on it.
Getting your first clients
The few moves that actually bring customers in — and how to stand out so price is not the pitch.
Content that brings customers
Using content to pull customers in, not just an audience you hope buys later.
Track record
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Online businesses built and run — from sneaker resale to SaaS.
Strategy projects at a London consultancy — IPOs, M&A, growth plans.
LIVE FROM OCT 2026
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Followers today. Tap in and see what early number you'd be.
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That includes a £1bn holiday-operator IPO, the sale of a procurement-software business across France and Belgium, and the international expansion strategy for a UK fitness operator — they've since opened 10 clubs abroad in a year.
How a call works
Three steps, no discovery call.
You do the writing up front, so the call skips the small talk and goes straight to a decision.
Step 02
One decision, made on the call
I read it beforehand and come with an answer, not questions. We skip the briefing and land on the one move to make.
Step 03
Leave with the plan in writing
A short written summary within 48 hours, so what matters is your next move — not a recording you never rewatch.
Starting October 2026
Leaving the job. Building in public, for a year.
Once a month on YouTube: the decisions behind Traxo and Jbilou, the numbers, and what goes wrong — as it happens, not after.
Free tools
I built a few tools to help you get unstuck.
Start with the main one — nine questions on your revenue, your time and your money. Out comes the stage you're at and the next three things to do. The rest are quicker.
Ways to work together
Pick the smallest one that solves your problem.
Start here
One problem
One call for one stuck decision — an idea to test, or a specific thing you cannot get past.
— Best for a single blocker or a first idea
— You write it up first; I come with an answer
— Short written summary after
Build together
Half-day build
We pick one thing — a sales system, a content engine, an AI workflow — and set it up on your real business.
— Best for getting a system live, not just advised
— We work in your actual tools and accounts
— You leave able to run it without me
Go deeper
Project
A longer stretch with me in it alongside you — a launch, first clients, a rebuild. Scoped to what you need.
— Best for a bigger push with a real deadline
— Scope and price agreed up front
— A few slots at a time